- Cotton Corporation of India (CCI) has launched “HIRA”, a brand name for the Indian cotton that it markets with specific quality parameters.
- A press release from the Corporation said cotton sold under CCI-HIRA (High In Reliable Attributes) brand will have minimum trash (less than 1.7 %), low moisture and better grade.
- The need for a brand was felt to assure the customers of good and reliable quality of Indian cotton. It will also help Indian cotton gain international recognition.
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