Latest Court Verdicts
Safeguarding Personality and Publicity Rights
▪ Recently, the Delhi High Court has issued a ruling safeguarding the personality and publicity rights of the founder of Isha Foundation.
✓ It highlights the growing concerns over AI-generated deepfakes and unauthorized use of
public figures’ identities.
▪ Personality rights refer to an individual’s ability to control the commercial use of their identity.
These rights are often divided into two categories:
✓ Right to Privacy: Recognised under Article 21 of the Indian Constitution. Reinforced in the
landmark Justice K.S. Puttaswamy v. Union of India (2017) judgment, which elevated privacy
to the status of a fundamental right.
✓ Right to Publicity: Prevents unauthorized commercial use of a person’s identity.
▪ Elements of Personality Rights are name, image, likeness, voice, and signature etc.
