Ek Bharat Shreshth Bharat Campaign organised by the Information and Broadcasting Ministry across the country. It will continue until the 28th of this month. Prime Minister Narendra Modi had mooted the idea of a cultural connection between different regions during the Rashtriya Ekta Divas held in 2015. The broad objectives of Ek Bharat Shrestha Bharat include celebrating the Unity in Diversity of our nation and promoting the spirit of national integration through engagement between all states and union territories. Under the campaign, various programmes are being conducted in Kerala. The Nehru Yuva Kendra, Kerala zone is organizing Himachal Pradesh-Kerala, interstate youth exchange programmes in Kozhikode district.
