India’s Media & Creative Economy Context: Union Minister of Railways of India unveiled three new initiatives aimed at strengthening India’s media, broadcasting, and digital sector and promoting the “orange economy”, or the creative economy. The creative economy includes industries where economic value is generated primarily from creativity, culture, technology, and intellectual property. The three initiatives are National AI Skilling Initiative in partnership with Google and YouTube through the Indian Institute of Creative Technologies (IICT) MyWAVES, a citizen creator platform on WAVES OTT Advanced Electronic Programme Guide and in-built satellite tuners in television sets for enhancing access to DD Free Dish services. Current Facts Part V, Article 82- Readjustment after each census The Women’s Reservation Act, 2023, known as the Constitution (106th Amendment) Act, 2023, mandates a 33% reservation for women in the Lok Sabha and State Assemblies. Limited Liability Partnership Act, 2008 Companies Act, 2013 National AI Skilling Initiative This initiative is being implemented through the Indian Institute of Creative Technologies (IICT), and is aimed at strengthening AI capabilities in areas such as animation, visual effects, gaming, comics (AVGC) and media technology. The curriculum will include modules on the art of storytelling, YouTube best practices, and advanced training using AI tools such as Gemini 3, Nano Banana, Veo, and Vertex AI. The initiative will support creators, media professionals, students and developers in building future-ready skills and contribute to India’s emergence as a global hub for digital content and innovation. MyWAVES MyWaves, a new feature within the WAVES OTT platform that will enable citizens to create, upload and share content. MyWaves is designed as a structured platform for user-generated content (UGC) that will also support participation in national initiatives such as the Create in India Challenge. The platform marks a shift from content viewing to active content participation, making WAVES OTT…
